Why Isla In Bloom?

The only accessory you'll want to take everywhere

Our versatile rugs can be used for picnics or as a beach blanket, while camping or living on the road. They are equally as beautiful for brightening the interior of your home as a decorative throw.

Customer reviews
Customer reviews
Beautiful! I'm using the gorgeous Del Sol Picnic Rug as a throw at the moment. The colours compliment the styling of my lounge room and I'm enjoying the yellowy zest. I'm looking forward to taking this rug out for a picnic soon now the weather is looking nice and summery again.
— Peta G
Customer reviews
Gorgeous rug

Absolutely love the design and the fabric. Great for the beach, lovely for a picnic in the park and also beautiful as a feature in your home.
— Anonymous
Customer reviews
Perfect picnic rug

Purchased as gifts for my daughters. Used on family beach day. Great quality. Beautiful to sit on and came up a treat in photos.
— Anonymous
Customer reviews
I bought a rug for each of my daughters, one who adores the beach and picnicking in Auckland with her lovely group of friends. Lots of IG photos shared of them living their best lives with the Isla Bloom Rug ever present. Happiest days :)
— Anonymous
Customer reviews
Loving everything about this rug. It is getting used every day this summer since ordering it. My baby plays on it, we have picnics and I even use it for engagement & family photo shoots. Everyone loves the beautiful colours and design!
— Christina S
Customer reviews
I purchased my beautiful Posie rug a few weeks ago it is absolutely stunning! Such high quality, beautiful to lay on. Amazing customer service and arrived quickly. I would highly recommend this beautiful brand and product 💖
— Chantel B
Customer reviews
Transforms any room. I am so thrilled with my Nixi rug. It is so versatile and has changed the look and feel of the room. I have received a heap of compliments on the rug as well and I couldn’t recommend it enough.
— Lydia M
Customer reviews
Absolutely gorgeous rug! Purchased this rug in November and absolutely love it. Comes with us for our picnics and to the beach and also looks great around the house. Beautiful design and good quality. Got another one for our family and one for my friend for her birthday.
— Anonymous
Customer reviews
Great quality and size with beautiful design. I bought it for my daughter and she is the envy of all her friends. So good I think I need to purchase one for me!!
— Donna C
Customer reviews
Wonderful communication from the team at Isla In Bloom with fast shipping, arriving when expected. The Havana has beautiful earthy colours. I love how this rug is reversible and has so many uses like, picnic rug, blanket or throw for the bed. Can’t wait to add to my collection.
— Tiffany S
Customer reviews
Just beautiful

The Willow picnic rug is soft yet tough. And so many people have commented in it. Best buy I've made for awhile!
— Anonymous
Customer reviews
Love the rug so much. Used a bunch already and always get compliments.
— Liana K
Customer reviews
Absolutely gorgeous rug. Quality is incredible and the colours are so viabrant. Will definitely be purchasing another one to add to my collection!
— Anonymous
Customer reviews
Gorgeous! This rug is luxe. It's thick and the quality is easily felt. The colours are absolutely gorgeous and I love that there is a darker side that can face down to minimise stains. LOVE it!
— Anonymous
Customer reviews
Stunning rug that makes having picnics and sitting in the sun just that little bit more amazing. Durable material that is also nice to touch. Colours are vibrant and patterns are lovely. Have received so many compliments! Would buy another one in a heart beat!
— Diana W
Customer reviews
Most gorgeous picnic rugs, I love them!!! I have bought 3 for gifts already and all I need now is one for myself 🤞 my daughter and her friends love taking it down to the beach and sit in the park and picnic, apparently it's great for Instagram photos too!!! Always such great service and delivery is prompt.
— Brenda O

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Australia's favourite floral picnic rugs

Born from an obsession with colour and prints, our signature bohemian, floral designs are created in collaboration with local and international artists.

Our goal is to create the most beautiful woven throws with a style that is unique to our brand, that can be used both outdoors and in your home. Surround yourself with vibrant colours that are good for the soul and destined for happy memories.